Brand Identity Design:
Valley Roots Physical Therapy

Project Scope
Logo Design, Brand Identity Development

Overview
Valley Roots Physical Therapy is a wellness-centered practice focused on strength, mobility, and healing — all grounded in nature and resilience. The brand identity was created to reflect these core values, blending physical strength with natural inspiration.

Concept & Design Approach

At the heart of the logo is a kettlebell, symbolizing strength, movement, and physical rehabilitation. Within its form, a figure is shown in a dynamic, yoga-inspired pose — connecting the ideas of strength and flexibility, discipline and balance. This figure also evokes the feeling of groundedness, a nod to the practice’s holistic approach to healing from the inside out.

The initials “VR” stand boldly behind the figure, reinforcing brand recognition while subtly integrating into the mountain landscape — a visual representation of the “Valley” in Valley Roots. The layered mountains in the background reinforce themes of depth, nature, and progression — mirroring the patient journey through recovery and strength-building.

typography & Color

The typography pairs a bold serif for “Valley Roots” with clean, minimal sans-serif for “Physical Therapy,” representing a blend of tradition and modern practice. The color palette of earthy greens and deep charcoal roots the brand in nature and wellness, while maintaining a strong, professional presence.

outcome

This identity is designed to feel grounded, strong, and approachable, making Valley Roots stand out in a saturated healthcare market. It offers flexibility for both print and digital use, while remaining highly recognizable and meaningful.