Seasonal Digital Campaign:
CareWell Urgent Care

Overview
CareWell Urgent Care needed a digital campaign that could connect quickly with audiences experiencing common, everyday health issues. The challenge was to highlight symptoms people immediately recognize, while positioning CareWell as the reassuring, accessible solution — all within the quick-glance format of digital ads.

Concept & Design Approach

The creative strategy focused on empathy first: meet the audience in their moment of discomfort, then pivot toward relief. We paired candid, relatable imagery with playful, hand-drawn typography to visually emphasize the symptom being described — from sinus pressure to clumsy falls. Supporting copy leaned into conversational wordplay, making the message approachable while maintaining urgency.

Impact

By focusing on empathy and relatability, this campaign helped CareWell Urgent Care connect with audiences at exactly the moment they needed support. The approachable imagery and conversational wordplay made the brand feel human and accessible, while the strong, consistent CTA directed people toward immediate action.

For the company, the impact is twofold:

1. Increased brand visibility — Seasonal and situational ads positioned CareWell top-of-mind for everyday ailments, reinforcing trust and familiarity across multiple touchpoints.
2. Stronger patient conversion — By pairing recognizable symptoms with a clear solution, the campaign smoothed the path from awareness to action, ultimately driving more visits to CareWell locations.

This type of creative not only boosts short-term patient volume during peak seasonal needs, but also builds long-term brand equity by establishing CareWell as the reliable, first-choice urgent care provider.