Poster Design:
Join The pack

Overview
Proceeds support Earthjustice, using the power of law to defend our right to a healthy environment. Join the Pack, a collection of designs celebrating the wolf by portraying its wildness, mystery and general bad-assness. Creative Action Network hopes to combat fear and misunderstanding of wolves by celebrating the species and building a greater appreciation for the iconic creatures.

Concept & Design Approach

I explored the tension between individuality and togetherness. Wolves are iconic both as solitary figures and as part of a larger pack — a duality that mirrors human connection and activism. To capture this, I played with repetition, symmetry, and the interplay of human and animal imagery.

Repetition of wolf heads creates rhythm and conveys the idea of a larger collective — a pack.

Overlay of paws references the familiar “see no evil, hear no evil, speak no evil” motif, but reimagined in a way that underscores empathy, protection, and action.

Green and dark purple color palette grounds the design in nature while maintaining bold contrast and readability.

Geometric consistency across the grid structure keeps the design clean and cohesive, allowing the concept to shine through.

outcome

The final poster resonates as both a piece of art and a call to action. It highlights the interconnectedness of humans and nature, while reinforcing the campaign’s core message: collective strength matters. By blending symbolic imagery with bold, minimalist design, the poster contributes to Creative Action Network’s broader mission of activism through art.